Elaine Sanford, president and founder, of Young-Sanford Marketing & Media Services (Young-Sanford Associates). She is a marketing and public relations professional with more than 25 years of experience. Learn More ª

Our office administrator manages operations at Young-Sanford Marketing & Media Services and is key to efficiency here. This individual brings computer proficiency in a variety of software programs, excellent managerial skills, and attention to detail; manages the general operations of the agency including client billing, accounts payable and receivable; payroll and technical support to client project management, such as creating databases, coordinating interviews, data collection, coordination of photographic services for newsletters; management of news releases and email communications. This manager holds a Bachelor of Arts Degree in Marketing and has more than 12 years experience managing office operations.

A senior marketing specialist is a masterful writer and editor, marketing communications planner, database developer/manager, spreadsheet developer, and chart and graph designer. The staff person reviews all client publications, news releases, magazine articles and features, brochures, flyers, and newsletters. This marketing specialist holds a Master's Degree in English and has more than six years experience in marketing and public relations.

Graphic design is an important element in marketing. This individual is skillful in computer graphics and fine arts, and is proficient in many graphic software programs including: Photoshop, QuarkXPress, Illustrator, InDesign, and PageMaker. The graphics designer possesses the skill to transform simple copy into creative, eye-catching newsletters, brochures, Ads, capabilities brochures, annual reports, magazines and more. Logos, letterhead and envelopes are no problem. This individual has more than 10 years experience and holds a Bachelor's degree in graphics design from the University of Memphis.

The Young-Sanford Agency prides itself on its editorial craft. This staff person is an excellent writer and editor who has written for many local publications and currently edits a newspaper and several newsletters. This individual is a major contributor to practically every project that the agency manages because most require an editorial component. This individual has more than five years experience as a writer and holds a Bachelor of Arts degree in English.

Attention to detail is a critical component of special events planning, that's why this individual was an ideal addition to the Young-Sanford team. She has more than five years experience managing events of varying sizes. This staff person assists with editorial support, managing public relations activities, media relations, database management for direct mail, and more.

Interacting with the news media and with community audiences are both important functions associated with public relations planning. This individual assists the team in maintaining relationships with the, often changing faces of the news media; and facilitates activities associated with community relations such as planning and assisting in the coordination of fun runs, walks, health fairs, etc.